Norfolk’s transformation into a national leader in innovation is not only about technology and entrepreneurship—it’s also about the physical spaces that foster collaboration and creativity. Architect and immediate past Chair of the Norfolk Innovation Corridor (NIC), Donna Phaneuf, has been a driving force behind the city’s strategic and urban planning efforts. As principal of VIA Design, an award-winning, women-owned architecture firm, Phaneuf brings a unique perspective to the NIC and the broader Norfolk community.
Designing for Innovation and Resilience
Phaneuf’s work is grounded in her belief that architecture must support both human and environmental needs. Her approach to resilient urban design addresses pressing challenges like sea-level rise, while promoting sustainability. “Norfolk’s future is bright,” she asserts, “and thoughtful design will play a central role in defining who we are as a city.” This philosophy drives her advocacy for smart urban infrastructure and environmentally adaptive construction, ensuring that Norfolk’s development aligns with its resilience goals.
Shaping Norfolk’s Physical and Strategic Landscape
During her tenure as NIC Chair, Phaneuf’s influence extended far beyond architectural projects. She was instrumental in strengthening the NIC’s foundation as a 501(c)(3) organization, refining the board’s structure, and developing a strategic plan that continues to guide NIC’s initiatives. She also championed building a diverse network of business leaders, anchor institutions, and entrepreneurs, which has shaped NIC into a vibrant and collaborative community.
One of Phaneuf’s proudest achievements includes leading the NIC board on a strategic visit to Austin, Texas, hosted by the Siemens Ingenuity Center. The experience energized Norfolk’s leadership, providing insights and inspiration from one of the nation’s leading innovation districts. Shortly afterward, NIC was invited to join the Global Institute on Innovation Districts, solidifying Norfolk’s place on the global innovation map.
Driving Infrastructure and Connectivity
Phaneuf has been a vocal advocate for infrastructure projects that will make Norfolk more accessible and connected. She played a pivotal role in the SMART Grant application, an initiative to extend the city’s multimodal transportation network, connecting key innovation nodes with autonomous vehicles. This project, a collaboration with Siemens YUNEX, the City of Norfolk, and local transportation authorities, exemplifies her commitment to future-proofing Norfolk’s infrastructure.
Championing Community and Collaboration
Phaneuf’s tenure also saw the establishment of partnerships that continue to benefit the broader community. Notable accomplishments include the Annual Invention Convention, developed in collaboration with Norfolk Public Schools to inspire young innovators, and a Memorandum of Understanding (MOU) with GTS to bring high-speed fiber and business incentives to NIC companies.
Through initiatives like the Anchor Institution listening campaign, Phaneuf has worked to understand the unique needs of Norfolk’s core stakeholders. This feedback has been critical in shaping NIC’s Unique Value Proposition (UVP), aimed at building a smart community known for environmental resilience, workforce development, and economic dynamism.
A Legacy of Architectural and Community Impact
Donna Phaneuf’s legacy as NIC Chair and principal architect is a testament to thepower of strategic, forward-thinking design. Her work not only beautifies Norfolk’s landscape but also fortifies it against environmental and economic challenges. By aligning architecture with innovation, Phaneuf is helping shape a Norfolk that is ready to embrace future opportunities.
